Preparing for the End of the Web. A Prophecy for Marketing Executives.

6:00am

I wake up.

The alarm clock application in the LCD TV by my bed chirps out my morning playlist. I hit the “off” button and my schedule pops up on the screen.

I wipe the schedule aside and catch my personalized news that has learned my preferences from my DVR content filter and consumption behaviors. “You might also be interested in…” recommendations appear at the bottom from my last few days viewings.